United States 
Part 9. Period of the 2nd World War
During the 2nd World War international trade was forbidden in most of the countries, making influence on fur fashion as well. The countries which had previously imported fur, in order to satisfy the market demand, during the said period had to resort to their own resources. For instance, in Italy leopard fur was replaced by rabbit, sheep, beaver fur and even certain types of mouse fur. The situation in France and England was similar. Thus, fur fashion also had to transform and adapt to the changed social and political situation; still, we cannot say that fur fashion in Europe decreased. At that hardship time women still remained feminine and they still wanted to perk. It is only that fur coats were replaced by other garments, such as wool coats which were trimmed with fur cuffs and collars.
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Meanwhile, the state of affairs in the United States was different. If we looked into Hollywood, we would see glamorous women worshipped, such as Marilyn Monroe and Hedy Lamarr whose image consisted of such details as smooth skin, red-cherry lips, false eyelashes and, by all means, inseparable part of a luxury life – fur.
