Part 10. Fur Fashion History: post-war period-DE

Part 10. Post-war period

During the post-war period fur products were as fashionable as in the war-time; however, as a result of the war and economic downturn, both demand and supply declined. Just in the war time and post-war period, a new consumer class emerged, i.e. women working in highly paid wartime industries. They could afford to purchase fur coats themselves without expecting that their husbands or their beloved ones will please them with such luxurious presents.

Actually, two classes of fur customers could be distinguished at the time, i.e. a provincial middle-class housewife wearing less expensive fur coat which, in spite of this, is practical, warm and look decorous. By contrast, a film star or model making up the other class, is sexy, passionate, wearing high-heeled shoes, false eye-lashes, and definitely, wearing a mink or fox fur coat. As an example, the prominent Marlene Dietrich could be mentioned, who paid tribute to fur clothes by wearing them, especially fox fur, really frequently.

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